A recent study by the Consumer Federation of America (CFA) revealed a staggering statistic: 70% of real estate agents sold five or fewer homes in the past year, and nearly half (49%) sold none or only one. These numbers highlight a major shift in the industry—one that exposes a crucial truth: success in real estate starts with mindset before strategy.
The Homevets Realty Perspective: Mindset, Certainty, and Success
At Homevets Realty, we understand that one of the biggest obstacles agents face is uncertainty. According to Tony Robbins, the number one basic human need is the need for certainty—the need to feel secure and avoid pain. This explains why so many agents struggle in their careers. Real estate can feel unpredictable, leading many agents to second-guess themselves, hesitate to take action, or even leave the industry altogether.
The difference between struggling agents and top producers isn’t just skill—it’s belief and certainty. When agents feel uncertain, they hesitate, procrastinate, and ultimately fail to take the necessary steps to grow their business. But when they develop certainty—confidence in themselves, in their ability to generate leads, and in their ability to close deals—they take action. And action leads to success.
Why So Many Agents Are Struggling
Limiting Beliefs & Fear of Uncertainty: Many agents think, “I’m not good at sales,” “I don’t know enough people,” or “The market is too competitive.” These self-imposed limitations prevent them from taking action.
Procrastination & Inconsistency: The uncertainty of success leads agents to avoid critical tasks like prospecting, networking, and following up.
Lack of a Proven System: Without a clear lead generation strategy, agents operate without a sense of security, leading to inconsistent income.
Fear of Rejection: Uncertainty in their skills causes agents to fear hearing “no,” preventing them from making calls, knocking on doors, or marketing themselves effectively.
The Opportunity for Agents Who Build Certainty
While these statistics may seem discouraging, they actually present a massive opportunity. The industry is naturally filtering out those who lack the mindset, discipline, and certainty to succeed, leaving more room for serious, well-trained, and confident agents to dominate.
At Homevets Realty, we help agents build certainty—certainty in their skills, certainty in their ability to generate leads, and certainty in their potential to create a thriving career. Once an agent develops that belief, taking action becomes second nature, and success follows.
The Power of Coaching & Accountability
The reason many agents fail isn’t because they don’t know what to do—it’s because they don’t do it consistently. And why don’t they do it? Because they don’t feel certain it will work. This is where coaching and accountability come in. When agents have mentors guiding them and holding them accountable, they gain confidence in their actions. And when confidence meets consistent action, success is inevitable.
The reality is simple: Selling just one home a month with an average commission of $8,500 puts an agent at over $100K per year. But reaching that level requires a mindset shift, structured lead generation, and daily commitment.
How to Take Control of Your Real Estate Career
Eliminate Limiting Beliefs: Recognize that your success is determined by your mindset. The more certainty you build, the more action you’ll take.
Commit to Daily Lead Generation: Uncertainty disappears with action. Make calls, network, and follow up every day.
Embrace Rejection: The more “no’s” you get, the closer you are to a “yes.” Rejection is part of the process.
Surround Yourself with Accountability: A strong mentor or coach will ensure you stay on track and push through self-doubt.
The real estate market is shifting, and only those who cultivate certainty and take action will rise to the top. Are you ready to overcome uncertainty and take control of your career? Let Homevets Realty help you build the confidence and skills needed for long-term success. Contact us today to start your journey toward certainty and financial freedom.
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