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  • Writer's pictureJose Segarra

I know what to do to succeed so why don't I do it?

This is a common question that many real estate agents ask themselves. It's frustrating to know what you need to do to achieve your goals, yet still struggle to make progress. If you're struggling to take action on your goals, you're not alone. In this article, we will explore some of the reasons why people that get into real estate struggle to take action and offer some tips to help you overcome these obstacles and succeed.

Fear of Rejection

One of the most common reasons why people don't take action is fear of getting rejected, especially in real estate, because calling on strangers is part of the real estate sale profession. It's natural to want to avoid getting rejected, but if you let that fear stop you from taking action, you'll never achieve any amount of true success. It's important to remember when someone says no, they are not rejecting you persoanlly, they are just not interested right now. We have all been rejected and most of the time we are told no on a daily basis from even those that love us. You need to redifine the meaning of "no" to something like "we are not ready right now" and understand that hearing a lot of no's means you are much closer to getting a yes and the success you are looking for.

Fear of failure

Another big reason real estate agents don't take action is fear of failure. It's natural to want to avoid failure, but if you let that fear stop you from taking action, you'll never achieve your goals. It's important to remember that failure is a normal part of the learning process. When you fail, you learn what doesn't work, which can help you make better decisions in the future. If you're struggling with fear of failure, try reframing your mindset. Instead of viewing failure as something to be avoided at all costs, see it as an opportunity to learn and grow.

Lack of motivation

Another common reason why people struggle to take action is a lack of motivation. When you're not motivated, it can be hard to find the energy to take action. One way to boost your motivation is to focus on the benefits of taking action. What will you gain by achieving your goals? How will your life improve? By focusing on positive outcomes, you can boost your motivation and make it easier to take action.


Sometimes, the reason why we don't take action is that we feel overwhelmed. When we have too much on our plate, it can be hard to know where to start. If you're feeling overwhelmed, try breaking down your goals into smaller, more manageable tasks. Focus on completing one task at a time, and celebrate your progress along the way.

Lack of clarity

Another reason why people struggle to take action is a lack of clarity. If you're not clear on what you want to achieve or how to get there, it's hard to take action. Take some time to clarify your goals and develop a plan for achieving them. Write down your goals and break them down into actionable steps. By creating a clear roadmap, you'll make it easier to take action and make progress toward your goals.


Procrastination is another common obstacle to taking action. It's easy to put things off and tell ourselves we'll do them later, but that often leads to never getting anything done. To overcome procrastination, try setting deadlines for yourself and breaking tasks into smaller, more manageable chunks. You can also try using the Pomodoro technique, which involves working for a set period of time, taking a break, and then repeating the cycle.

In conclusion, there are many reasons why people struggle to take action on their goals. Fear rejection, failure, lack of motivation, overwhelm, lack of clarity, and procrastination are just a few of the common obstacles that can get in the way. By understanding these obstacles and taking steps to overcome them, you can increase your chances of success. Remember, taking action is the key to achieving your goals. Don't let fear, lack of motivation, overwhelm, lack of clarity, or procrastination hold you back. Take action today and start making progress towards your goals.

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