How Top-Producing Real Estate Agents Win in Today’s Market

If you’re reading this, you already know real estate isn’t getting easier. Inventory is still tight in most markets, interest rates are fluctuating, affordability challenges are real, and buyers are more educated (and pickier) than ever.

Yet some agents are absolutely crushing it—closing 50, 80, even 100+ transactions a year while others fight for scraps.

What’s the difference?

After mentoring hundreds of agents at Homevets Realty and studying the habits of our own seven- and eight-figure producers, here are the nine non-negotiable principles that separate the top 1% from everyone else.

1. They Treat Real Estate Like a Business, Not a Hobby

Top producers have:

• A written business plan with specific, measurable goals

• A profit-and-loss statement they actually look at

• A dedicated transaction coordinator or assistant (even at 30 transactions)

• Systems for everything: lead follow-up, listing presentations, pre-listing packages, closing gifts

If you’re still “winging it,” you’re leaving money on the table.

2. They Own Their Morning

The first two hours of the day determine the next twelve. Top agents protect this time ruthlessly:

• Lead generation (calls, texts, video messages)

• Content creation (Reels, stories, market updates)

• Skill sharpening (role-play, script practice)

No email, no social scrolling, no “easing into the day.”

3. They Master One Lead Source Before Adding Another

Most agents chase shiny objects. Top producers pick ONE primary lead pillar, dominate it, then layer on the next. Examples crushing it right now at Homevets:

• Past-client & sphere farming (still the highest ROI)

• YouTube long-form market updates + short-form Reels

• Military & veteran relocation (our specialty—VA loans close fast and at higher price points)

• Expireds + FSBOs with aggressive, value-first follow-up

  
  

4. They Sell the Problem, Not the House

Buyers aren’t buying square footage—they’re buying solutions. Top agents paint the lifestyle in vivid detail before ever mentioning bedrooms or bathrooms.

5. They Pre-Qualify Harder Than the Lender

Average agents ask: “Are you pre-approved?” Top agents uncover urgency and motivation so deals close faster and fall through less.

6. They Use Video Like It’s 2025 (Because It Is)

Personalized video walk-throughs, drone fly-throughs, sunset iPhone clips—these are what get offers accepted sight-unseen.

7. They Have a “Give First” Mentality

Monthly market updates, hand-written notes, veteran-specific closing gifts—small touches that generate referrals for life.

8. They Role-Play Objections Weekly

The agents who sound confident on the phone win. The ones who wing it lose.

9. They Join a Team or Brokerage That Refuses to Let Them Fail

Solo agents burn out. Top producers surround themselves with accountability, mentorship, and proven systems.

At Homevets Realty, we’re veteran-owned and veteran-led, but we welcome high-character agents from all backgrounds who are ready to dominate their market and serve clients at the highest level.

The Bottom Line

2025 will reward the prepared and punish the procrastinators. If you’re tired of competing on commission rate and ready to build a real business with daily accountability and a team that has your back—let’s talk.

Schedule a confidential career call today: 📞 888-953-VETS ✉️ info@homevetsrealty.com 🌐 JoinOurVeterans.com

We don’t take on everyone. But if you’re coachable, hungry, and want to win big while serving clients the way they deserve, we should talk.

Here’s to your best year yet, The Homevets Realty Team Serving Those Who Served – And Everyone Who Wants to Dominate Real Estate