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  • Writer's pictureJose Segarra

Embracing Rejection: The Unspoken Reality of Real Estate Success


Let's talk rejection, shall we? Spoiler alert: no one likes it, and yet, here we are in a business where rejection is practically part of the job description.


I've been around the block a few times, and if there's one thing I've learned, it's that the path to success in real estate is paved with a whole lot of "no's" before you stumble upon a precious "maybe," and even more before you hit the jackpot with a resounding "yes."


Now, as the bigwig broker and owner, my role has shifted from being rejected by consumers to facing the rejection music from real estate agents as I grow a real estate company. It's like a rejection relay race—we pass the baton, and someone else takes the hit. Some rejections I face are polite and respectful, but every now and then, I get hit with a not-so-nice curveball. Just like the leads our agents chase, right?


But let me spill the beans on a little secret: success in this game, be it real estate or any sales business, is a numbers game. The more rejections you collect, the closer you get to those sweet victories. It's not about falling in love with rejection; it's about understanding that it's a necessary evil. You don't have to savor the flavor, but you darn well have to swallow it.


Putting yourself out there can feel like stepping on Legos sometimes—it's painful, and it sure takes you out of your cozy comfort zone. Tony Robbins once dropped some wisdom bombs, saying the number one human need is certainty. In real estate, that's hilariously ironic because certainty often decides to take a vacation. Deals fall apart, clients do the cha-cha with their decisions, and you find yourself dancing in uncertainty.


But here's the silver lining, my friends. In the unpredictable world of real estate, there's one thing you can always count on: rejection. It's a certainty. You can bet your last dollar that you'll be rejected more times than you can count before stumbling upon that golden "yes."


So, my fellow agents and aspiring real estate moguls, embrace the rejection, acknowledge its presence, and keep pushing forward. The more rejection you face, the more victories you're lining up in the background. It's the not-so-secret recipe for success in this rollercoaster ride we call real estate.


Now, go out there, face the "no's," and let's turn them into a resounding chorus of "yes, yes, yes!"

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